{"id":908,"date":"2013-07-01T21:06:01","date_gmt":"2013-07-01T19:06:01","guid":{"rendered":"http:\/\/www.kuhaona.com\/?p=908"},"modified":"2013-07-01T21:06:01","modified_gmt":"2013-07-01T19:06:01","slug":"908","status":"publish","type":"post","link":"https:\/\/www.kuhaona.systich.hr\/index.php\/2013\/07\/01\/908\/","title":{"rendered":"&#8220;Peglanje&#8221; logotipa"},"content":{"rendered":"<p>Kada smo definirali naziv Kuhaone i slogan Do\u017eivljaj. Emocije. Pri\u010da. pristupilo se izradi logotipa.<br \/>\n<!--more--><br \/>\nAtributi koncepta su bili:<\/p>\n<ul>\n<li>prvo\/obnovljeno\/novo\/ iskustvo<\/li>\n<li>autenti\u010dni recepti<\/li>\n<li>svje\u017e\/moderan pristup tradiciji u prezentaciji i pripremi<\/li>\n<li>emotivni do\u017eivljaj kuhanja<\/li>\n<li>duhoviti retro elementi.<\/li>\n<\/ul>\n<p>Prvi prijedlog dobili smo u sljede\u0107im formama i bojama.<\/p>\n<p style=\"clear: both;\"><a href=\"https:\/\/www.kuhaona.systich.hr\/wp-content\/uploads\/2013\/10\/ideje-loga1.jpg\"><img decoding=\"async\" class=\"alignnone size-full wp-image-881\" title=\"Peglanje logotipa\" src=\"https:\/\/www.kuhaona.systich.hr\/wp-content\/uploads\/2013\/10\/ideje-loga1.jpg\" alt=\"\" width=\"600\" height=\"300\" \/><\/a><\/p>\n<p>Odmah nam se svidio ovaj sa spiralnim O, ali nismo bili presretni s bojama i velikim slovom O koji onda samu rije\u010d mo\u017eda nesvjesno razdvaja na Kuha-ona. Barem su neki od nas imali problem s tim \ud83d\ude09<\/p>\n<p style=\"clear: both;\"><a href=\"https:\/\/www.kuhaona.systich.hr\/wp-content\/uploads\/2013\/10\/zidnjak.jpg\"><img decoding=\"async\" class=\"alignleft size-medium wp-image-883\" src=\"https:\/\/www.kuhaona.systich.hr\/wp-content\/uploads\/2013\/10\/zidnjak-300x193.jpg\" alt=\"zidnjak\" width=\"300\" height=\"193\" \/><\/a><\/p>\n<p>S obzirom da sam vizualni tip, poku\u0161ala sam poticajno djelovati na razvoj logotipa pronala\u017eenjem <em>fontova<\/em> koji \u0107e izgledati kao pisani rukom i time podsjetiti na tradiciju. Inspiracija mi je bio i zidnjak s izvezenim tekstom koji je, nekad davno, visio iznad zidanog \u0161tednjaka moje bake. \u010cak sam i takvu verziju sklepala i poslala de\u010dkima.<\/p>\n<p><em>Fontovi<\/em> koje sam prona\u0161la nisu funkcionirali, ali profesor V. je obe\u0107ao da \u0107e jo\u0161 probati neke varijante. Nakon nekog vremena sti\u017ee pdf s vi\u0161e varijanti logotipa (vi\u0161e boja) u fontu sa zidnjaka koji je nacrtan i svakako je jedinstven. Taj trenutak sam bila apsolutno presretna.<\/p>\n<p style=\"clear: both;\"><a href=\"https:\/\/www.kuhaona.systich.hr\/wp-content\/uploads\/2013\/10\/ideje-loga2.jpg\"><img decoding=\"async\" class=\"alignnone size-full wp-image-882\" title=\"Peglanje logotipa\" src=\"https:\/\/www.kuhaona.systich.hr\/wp-content\/uploads\/2013\/10\/ideje-loga2.jpg\" alt=\"\" width=\"600\" height=\"300\" \/><\/a><\/p>\n<p>Od boja najbolje je funkcionirala opcija sme\u0111e-be\u017e, apsolutno tople boje koje u dizajnu imaju zna\u010denje: trajno-sigurno te prijateljski-optimisti\u010dno-veselo. Svima je ta kombinacija bila dobitna. Ono na prvo gledanje.<\/p>\n<p>Jo\u0161 smo dodatno proveli malo korekcija da vidimo kombinacije s velikim K na po\u010detku naziva i s malim o.<\/p>\n<p>Na kraju smo do\u0161li do ovoga.<\/p>\n<p style=\"clear: both;\"><a href=\"https:\/\/www.kuhaona.systich.hr\/wp-content\/uploads\/2013\/10\/kuhaOna-final1.jpg\"><img decoding=\"async\" class=\"alignnone size-full wp-image-910\" title=\"Peglanje logotipa\" src=\"https:\/\/www.kuhaona.systich.hr\/wp-content\/uploads\/2013\/10\/kuhaOna-final1.jpg\" alt=\"kuhaOna-final\" width=\"600\" height=\"162\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kada smo definirali naziv Kuhaone i slogan Do\u017eivljaj. Emocije. Pri\u010da.  [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":883,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[28],"tags":[],"class_list":["post-908","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dnevnik"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.kuhaona.systich.hr\/index.php\/wp-json\/wp\/v2\/posts\/908","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kuhaona.systich.hr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kuhaona.systich.hr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kuhaona.systich.hr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kuhaona.systich.hr\/index.php\/wp-json\/wp\/v2\/comments?post=908"}],"version-history":[{"count":0,"href":"https:\/\/www.kuhaona.systich.hr\/index.php\/wp-json\/wp\/v2\/posts\/908\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.kuhaona.systich.hr\/index.php\/wp-json\/wp\/v2\/media?parent=908"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kuhaona.systich.hr\/index.php\/wp-json\/wp\/v2\/categories?post=908"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kuhaona.systich.hr\/index.php\/wp-json\/wp\/v2\/tags?post=908"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}